The legendary artist Pablo Picasso took baths when he was in need of new ideas for his work. Other people take walks in the park or visit an art gallery or watch Youtube - in an attempt to spark their creativity and imagination. This book inspires us to work harder with our creativity - both as individuals and companies. Being creative is now critical in our careers, but most people regard creativity as somewhat mystical, slippery and a rare entity. In fact, all of us are capable of creativity - if that is what we want. Often, it is about having the right mindset and finding the right spark to set off your creativity. This book presents a unique Scandinavian perspective on creativity, and contains wonderful stories of people from different backgrounds - opera, architecture, science, art, drugs, sport, toys, film, technology - and how they find and use their creativity. In doing so, it provides an array of inspirations and tips to help you lead a more creative and imaginative life at work and home.