The FT Guide to the Gurus: Strategy - The Top 20 Strategic Thinkers and What They Can Do For You
Includes Clayton Christensen, Jim Collins, Kim & Mauborgne, Michael Porter and many more
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Product description

Clayton Christensen, Jim Collins, Malcolm Gladwell, Michael Porter, Kim and Mauborgne, Richard Rumelt... These are just some of the gurus featured in this 20-minute speed-read on the biggest movers and shakers in strategic thinking.   Quick, fun, self-contained… This is the perfect way to get a solid grounding into management literature without the backache.   The FT Guide to the Gurus: Strategy is structured into four areas, each of which contains ideas from four to six pathbreaking strategy gurus:   Goals and Objectives Business Strategy Corporate Strategy Innovation Learn more about their big ideas and find out how they can change the way you do business today.

Details

  • ISBN13 9781292009292
  • Pages 1
  • Released 2014
  • Publisher Pearson (Intl)
  • Format Elektronisk medie
  • Edition 1
  • Language English