Cases For Event Management and Event Tourism

Cases For Event Management and Event Tourism provides a comprehensive collection of fully developed case studies of event management and event tourism main areas, including planning, design, operations, human resources, leadership, marketing, policy, strategy, governance, placemaking, leveraging, collaboration, partnership-working, stakeholder management, sustainability, resilience, impact assessment, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe – in different regional contexts and cultures – integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments.