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Produkt beskrivelse
This book examines an integrated innovation environment. Coverage describes four market archetypes as well as the market outcome for each archetype. The book analyzes innovation dynamics, including commoditization, the constant innovation challenge and the sustainability of innovation along with cases including the iPod, Lego, Barbie, the browser wars and Google.
Detaljer
- ISBN13 9783790819465
- Udgivet 2007
- Forlag Physica
- Sprog Engelsk