Analysing Communication

Analysing Communication is an introductory textbook to communication studies. This book introduces a tool for communication analysis and shows how it can be used not only to discuss different theoretical and ontological perspectives on communication and communication processes, but also as a tool with which we can analyse communication. The first chapter explains why communication analysis is central to communication studies. In order for the communication professional or scholar to analyse communication and communication processes, they need to address communication from a theoretical point of view communication. The following chapters presents seven communication traditions: * The cybernetic tradition * The sociopsychological tradition * The rhetorical tradition * The semiotic tradition * The sociocultural tradition * The phenomenological tradition * The critical tradition The book ends with an overview of alternative views and shows how the concluding case can be analysed from the seven traditions.