Basics Advertising 02: Art Direction
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Produkt beskrivelse
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Oplysninger om tilgængelighed
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Detaljer
- ISBN13 9781350034563
- Udgivet 2017
- Forlag Bloomsbury Visual Arts
- Format Elektronisk medie
- Udgave 1
- Sprog Engelsk