Basics Design 01: Format

Basics Design 01: Format is an indispensable guide to exploring how a design's printed or digital information is received. One of the fundamental topics within graphic design, format represents the physical point of contact with the user. The book examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. It uses fully-illustrated examples and suggests how thoughtful application of pre-existing models can add an extra dimension to design. This is the first title in AVA's Basics Design series.