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Produkt beskrivelse
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Detaljer
- ISBN13 9781137276629
- Udgivet 2013
- Forlag Palgrave Macmillan
- Format Elektronisk medie
- Sprog Engelsk