
The Chinese Consumer Market: Opportunities and Risks
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Produkt beskrivelse
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.
- The first book is in English made by Chinese researchers with a Chinese viewpoint of developments
- Provides the management implications in different sectors of the Chinese economy
- Predicts future trends
Detaljer
- ISBN13 9781780632209
- Sider 250
- Udgivet 2009
- Forlag Chandos Publishing
- Format Elektronisk medie
- Sprog Engelsk