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Produkt beskrivelse
By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Detaljer
- ISBN13 9780393353341
- Sider 432
- Udgivet 2017
- Forlag WW Norton & Co
- Format Paperback
- Udgave 1
- Sprog Engelsk
