172,50 kr.
155,25 kr.
Printed on demand. Please note: expected time of delivery can be longer than usual, 3-5 weeks.
Produkt beskrivelse
Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.
Detaljer
- ISBN13 9780465024094
- Sider 320
- Udgivet 2011
- Forlag Basic Books
- Format Paperback
- Udgave 1
- Sprog Engelsk