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Produkt beskrivelse
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.
Detaljer
- ISBN13 9783322849618
- Udgivet 2013
- Forlag Vieweg+Teubner Verlag
- Format Elektronisk medie
- Sprog Engelsk