Diversity in European Marketing
Text and Cases
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Produkt beskrivelse
This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Oplysninger om tilgængelighed
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Detaljer
- ISBN13 9783834969767
- Udgivet 2012
- Forlag Gabler Verlag
- Format Elektronisk medie
- Sprog Engelsk