Produkt beskrivelse
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
Detaljer
- ISBN13 9781473912441
- Sider 224
- Udgivet 2018
- Forlag SAGE Publications Ltd
- Format Paperback
- Udgave 2
- Sprog Engelsk
