Dominant Influence of Marketing in the 21st Century
The Marketing Leviathan
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Produkt beskrivelse
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
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Detaljer
- ISBN13 9781137322630
- Udgivet 2013
- Forlag Palgrave Macmillan
- Format Elektronisk medie
- Sprog Engelsk