The Fundamentals of Branding
Bemærk venligst, at den normale 14 dages fortrydelsesret ophører ved modtagelse af adgang til e-bogen.
Produkt beskrivelse
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Oplysninger om tilgængelighed
Vælg variant af e-bog i højre side, for at se tilgængelighedsoplysninger.
Detaljer
- ISBN13 9781350034617
- Udgivet 2017
- Forlag Bloomsbury Visual Arts
- Format Elektronisk medie
- Udgave 1
- Sprog Engelsk