Innovation in Luxury Fashion Family Business
Processes and Products Innovation as a Means of Growth
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Produkt beskrivelse
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.
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Detaljer
- ISBN13 9781137498663
- Udgivet 2014
- Forlag Palgrave Pivot
- Format Elektronisk medie
- Sprog Engelsk