Marketing Big Oil: Brand Lessons from the World’s Largest Companies
Brand Lessons from the World’s Largest Companies
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Produkt beskrivelse
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
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Detaljer
- ISBN13 9781137388070
- Udgivet 2014
- Forlag Palgrave Pivot
- Format Elektronisk medie
- Sprog Engelsk