Packaging the Brand
The Relationship Between Packaging Design and Brand Identity
Bemærk venligst, at den normale 14 dages fortrydelsesret ophører ved modtagelse af adgang til e-bogen.
Produkt beskrivelse
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Oplysninger om tilgængelighed
Vælg variant af e-bog i højre side, for at se tilgængelighedsoplysninger.
Detaljer
- ISBN13 9782940439799
- Sider 208
- Udgivet 2011
- Forlag AVA Publishing
- Format Elektronisk medie
- Udgave 1
- Sprog Engelsk