The Principles of Islamic Marketing
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Produkt beskrivelse
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.
The Islamic Economic System is a business model adopted by nearly one quarter of the world
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Detaljer
- ISBN13 9781472460318
- Udgivet 2015
- Forlag Gower
- Udgave 2
- Sprog Engelsk