Virtually Free Marketing
Harnessing the Power of the Web for your Small Business
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Produkt beskrivelse
Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'.
Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.
Oplysninger om tilgængelighed
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Detaljer
- ISBN13 9781408105504
- Udgivet 2009
- Forlag A&C Black Business Information And Development
- Format Elektronisk medie
- Udgave 1
- Sprog Engelsk