591,00 DKK
Printed on demand. Please note: expected time of delivery can be longer than usual, 3-5 weeks.
Product description
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Details
- ISBN13 9780230500280
- Pages 147
- Released 2006
- Publisher Palgrave Macmillan
- Format Hardback