Product description
Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Additionally, it gives the reader some of the analytical tools used to analyze both micro and macro factors in the organization's environment to better predict future outcomes and help decision making.
Details
- ISBN13 9788763002028
- Pages 240
- Released 2009
- Publisher Copenhagen Business School Press
- Format Paperback
- Edition 1
- Language English