Brand relations management

bridging the gap between brand promise and brand delivery
385,00 DKK
Not in stock. Expected time of delivery is 10 working days.

Product description

The book gathers and presents all the relevant theories of brand building.

Details

  • ISBN13 9788763001212
  • Pages 373
  • Released 2004
  • Publisher Samfundslitteratur
  • Format Paperback
  • Edition 1
  • Language Engelsk