Cruise to Success: How to Steer Your Way through the Murky Waters of Marketing Your Library

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Product description

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.

  • Step-by-step guidelines
  • How to instructions
  • Clear, concise information

Accessibility information

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Details

  • ISBN13 9781780630021
  • Pages 134
  • Released 2009
  • Publisher Chandos Publishing
  • Format Elektronisk medie
  • Language English