Strategic Market Management

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Print: 10 page-prints
Excerpt: 2 copy-operations

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Product description

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making.

The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

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Details

ISBN13 9781119392224
Released 2017
Publisher Wiley
Format Elektronisk medie
Edition 11
Language English