The Fundamentals of Creative Advertising
Please note that the standard 14-day cancellation right terminates upon receiving access to the e-book.
Product description
Advertising is renowned for being a highly creative and visual medium, but many advertising textbooks are descriptive and text-heavy. The Fundamentals of Creative Advertising takes a step-by-step approach with text supported by exercises, checklists and contemporary visuals from award-winning campaigns. The book focuses on the various media available to the advertiser, the thinking and planning behind the campaign strategy, the construction of the brief, the creative solution and execution of the advertising campaign.
Accessibility information
Select variation, to see accessibility information
Details
- ISBN13 9782940439911
- Pages 184
- Released 2006
- Publisher AVA Publishing
- Format Elektronisk medie
- Edition 1
- Language English