Adaptive Marketing
Leveraging Real-Time Data to Become a More Competitive and Successful Company
264,00 DKK
Printed on demand. Please note: expected time of delivery can be longer than usual, 3-5 weeks.
Product description
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
Details
- ISBN13 9781137462923
- Pages 225
- Released 2015
- Publisher Palgrave Macmillan
- Format Hardback