Changing strategic direction

This new and refreshingly simple approach to strategy development emphasizes the pursuit of business opportunities as a way to generate growth while escaping the strategic planning "tyranny".

Leading strategy thinkers are quite aware of the shortcomings of strategy concepts when changing times make it difficult to plan. This book describes an original and innovative step-by-step opportunity approach to changing strategic direction.

The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results. The cases show that changes in strategic direction do not occur from strategic planning, but rather from the pursuit of business opportunities.

Changing Strategic Direction provides inspiring reading for business managers and academics, and is particularly wellsuited for MBA programs.