Media Equities: Evaluation and Trading
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Product description
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.
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Details
- ISBN13 9780857099983
- Pages 224
- Released 1995
- Publisher Woodhead Publishing
- Format Elektronisk medie
- Language English