City Branding and New Media

Linguistic Perspectives, Discursive Strategies and Multimodality
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Product description

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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Details

  • ISBN13 9781137387967
  • Released 2015
  • Publisher Palgrave Pivot
  • Format Elektronisk medie
  • Language English