Services Marketing
Text and Cases
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Product description
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
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Details
- ISBN13 9781137163967
- Released 2018
- Publisher Red Globe Press
- Format Elektronisk medie
- Edition 3
- Language English