Content Infrastructure Management
Results of an empirical study in the print industry
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Product description
Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.
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Details
- ISBN13 9783835057005
- Released 2006
- Publisher Deutscher Universitatsverlag
- Format Elektronisk medie
- Language English