Social Media Marketing: Pearson New International Edition

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Product description

The social media content that students—and their future employers—need to have.

Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer’s toolbox.

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Details

  • ISBN13 9781292036700
  • Pages 252
  • Released 2013
  • Publisher Pearson (Intl)
  • Edition 1
  • Language English