From Art to Marketing
The Relevance of Authenticity to Contemporary Consumer Culture
Please note that the standard 14-day cancellation right terminates upon receiving access to the e-book.
Product description
Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.
Accessibility information
Select variation, to see accessibility information
Details
- ISBN13 9783030170080
- Released 2023
- Publisher Palgrave Macmillan
- Format Elektronisk medie
- Language English