Services Marketing

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Excerpt: 10 copy-operations
Print: 10 page-prints

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Product description

Services Marketing, second edition, helps readers develop a practical understanding of services marketing through a problem-based, hands-on learning approach. It includes industry examples that highlight services marketing in action, and contemporary case studies that encourage reflection and the application of theory to real-life situations. With a focus on current theory and practice, this text explores marketing opportunities that arise from service-based economies and shows readers the need for services marketing in creating customer value.

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Details

ISBN13 9780190303792
Released 2019
Publisher OUPANZ
Format Elektronisk medie
Edition 2
Language English