Principles of Marketing, European Edition
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Product description
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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Details
- ISBN13 9781292269610
- Released 2019
- Publisher Pearson (Intl)
- Format Elektronisk medie
- Edition 8
- Language English