Handbook of Business-to-Business Marketing
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Product description
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Accessibility information
Details
- ISBN13 9781800376878
- Publisher Edward Elgar Publishing
- Edition 2
- Language English