The Fundamentals of Branding Sensitive Market Edition
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Product description
Some images in this edition have been suppressed for sensitive markets. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
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Details
- ISBN13 9781474298100
- Released 2016
- Publisher Fairchild Books
- Format Elektronisk medie
- Edition 1
- Language English