The Social Organization
Managing Human Capital through Social Media
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Product description
The Social Organization sheds light on how social media usage is transforming the way organizations make sense of their identity and processes. By adopting a human capital perspective and merging research from communication studies and management, it argues that social media could be fruitfully exploited by organizations as a competitive advantage.
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Details
- ISBN13 9781137585356
- Released 2016
- Publisher Palgrave Macmillan
- Format Elektronisk medie
- Language English