Business Communication: Developing Leaders for a Networked World ISE

In Business Communication: Developing Leaders for a Networked World,Peter Cardon is taking apractitioner and case-based approachto help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated withConnect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date withcultural and technologicalchanges in the business worldtransforming them into leaders for a networked world.