Dynamics of Entrepreneurship
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Product description
Entrepreneurship is a dynamic process constantly evolving through innovation, in that entrepreneurs devise profitable products and services that did not previously exist. This process requires entrepreneurs to have major skills in different business areas. This book is about entrepreneurship in the South African business environment, and about the entrepreneurial process. It highlights three main aspects, namely: the entrepreneurial part of starting and running a business; the marketing of products and services; and the financial aspects of a profitable and sustainable business.
Accessibility information
Details
- ISBN13 9781998962358
- Released 2023
- Publisher Juta Law
- Format Elektronisk medie
- Edition 3
- Language English