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Product description

This new case study challenges readers to help a leading online book swap site retool its business model to overcome increased postal costs and the growing popularity of e-books. Crystallizing realistic analytical challenges faced by companies in many industries and markets, it exposes readers to the entire decision-making process, providing opportunities to perform analyses, interpret output, and recommend the best course of action. Author: Brandy S. Cannon and Louis A. Le Blanc, Berry College.

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Details

  • ISBN13 9780133823615
  • Pages 18
  • Released 2014
  • Publisher Pearson FT Press PTG
  • Format Elektronisk medie
  • Edition 1
  • Language English