How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success
Please select
Please note that the standard 14-day cancellation right terminates upon receiving access to the e-book.

Product description

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Accessibility information

Select variation, to see accessibility information

Details

  • ISBN13 9781137340696
  • Released 2013
  • Publisher Palgrave Macmillan
  • Format Elektronisk medie
  • Language English