How to Measure Digital Marketing
Metrics for Assessing Impact and Designing Success
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Product description
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
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Details
- ISBN13 9781137340696
- Released 2013
- Publisher Palgrave Macmillan
- Format Elektronisk medie
- Language English