New Online Retailing

Innovation and Transformation
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Product description

The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

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Details

  • ISBN13 9783834963789
  • Released 2010
  • Publisher Gabler Verlag
  • Format Elektronisk medie
  • Language English