Toyota China

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Product description

This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.

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Details

  • ISBN13 9780133757699
  • Pages 12
  • Released 2013
  • Publisher FT Press PTG
  • Format Elektronisk medie
  • Edition 1
  • Language English