Strategic Management and Business Policy: Globalization, Innovation and Sustain

Thomas L. Wheelen
J. David Hunger
Alan N. Hoffman
Charles E. Bamford

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Product description

Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

Details

ISBN13 9781292727424
Released 2023
Publisher Pearson Education Limited
Format Paperback
Edition 16
Language English