Brand Identity Essentials
100 Principles for Designing Logos and Building Brands
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Product description
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Accessibility information
Details
- ISBN13 9781610580687
- Pages 208
- Released 2010
- Publisher Rockport Publishers
- Language English