Business Relationships for Competitive Advantage
Managing Alignment and Misalignment in Buyer and Supplier Transactions
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Product description
This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.
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Details
- ISBN13 9780230509191
- Released 2003
- Publisher Palgrave Macmillan
- Format Elektronisk medie
- Language English