Business Development
Customer-oriented Business Development for successful companies
Please note that the standard 14-day cancellation right terminates upon receiving access to the e-book.
Product description
The book provides a compact overview of the increasingly important topic of Business Development (BD). The author not only describes the role of the Business Development Manager and its tasks, but also shows how Business Development can be integrated organizationally into a company. In addition, a prototypical Business Development Process is presented in concrete terms and explained using a case study. The book shows why enterprises fail, deals with new creative techniques such as Hackthons and dedicates itself more comprehensively than so far to the topic of communication in the course of changes. The book helps all, which want to introduce and/or optimize Business Development in the enterprise as responsible ones or work in the future in this range.
Accessibility information
Select variation, to see accessibility information
Details
- ISBN13 9783658247263
- Released 2019
- Publisher Springer Vieweg
- Format Elektronisk medie
- Language English